Publishing | Not a Marketing Book
Amazon ads | Performance Marketing
Platform: Amazon
Use Case: Performance Marketing for Book Sales
Client: Siddharth Deshmukh
Book: Not a Marketing Book
Client Ask
Increase visibility and sales for a niche marketing title on Amazon through strategic ad targeting and keyword optimization.
Execution
• Designed and executed Amazon Ads campaign strategy targeting high-intent keywords.
• Refined keyword buckets using Amazon's internal search data (impression share, ad quality score, CTR performance).
• Monitored real-time performance to reallocate spends and improve ad placements.
• Optimized ad copy, product page and backend tags to improve relevance and conversion.
Results (in 1 month)
• +61% ad impressions
• +97% increase in sales
• Higher visibility across relevant Amazon searches, leading to increased discoverability and conversion.
Amazon Ads → Sales Momentum
A Blunt Corporate.
Increase visibility and sales for a niche marketing title on Amazon through strategic ad targeting and keyword optimization.
Client Ask
Platform: Amazon
Use Case: Performance Marketing for Book Sales
Client: Siddharth Deshmukh
Book: Not a Marketing Book
• Designed and executed Amazon Ads campaign strategy targeting high-intent keywords.
• Refined keyword buckets using Amazon's internal search data (impression share, ad quality score, CTR performance).
• Monitored real-time performance to reallocate spends and improve ad placements.
• Optimized ad copy, product page and backend tags to improve relevance and conversion.
Execution
• +61% ad impressions
• +97% increase in sales
• Higher visibility across relevant Amazon searches, leading to increased discoverability and conversion.
Results (in 1 month)
Amazon Ads → Sales Momentum
A Blunt Corporate.
A Blunt Corporate.
Publishing |
Not a Marketing Book
Amazon ads |
Performance Marketing
Platform: Amazon
Use Case:
Performance Marketing for Book Sales
Client: Siddharth Deshmukh
Book: Not a Marketing Book
Client Ask
Increase visibility and sales for a niche marketing title on Amazon through strategic ad targeting and keyword optimization.
Execution
• Designed and executed Amazon Ads campaign strategy targeting high- intent keywords.
• Refined keyword buckets using Amazon's internal search data (impression share, ad quality score, CTR performance).
• Monitored real-time performance to reallocate spends and improve ad placements.
• Optimized the ad copy, product page & backend tags to improve relevance and conversion.
Results (in 1 month)
• +61% ad impressions
• +97% increase in sales
• Increased visibility across relevant Amazon searches, leading to higher discoverability and conversion.
Amazon Ads →
Sales Momentum