ASO & Store Visibility
App & Play Store optimization | Creative strategy
Context
ASO isn’t just about keywords — it’s about cultural timing, visual pull, and product positioning. For both Ludo Star (Gameberry Labs) and KukuFM, we built an always-on store strategy that made the most of seasonal moments and event spikes.
Strategic Direction
Instead of treating store events as cosmetic themes, we mapped them to performance goals — tapping cultural cues to drive timely featuring and explore surface traction.
• Identified high-relevance moments (Halloween, Christmas, Ramadan) and designed creative concepts for App & Play Store event cards.
• Collaborated across product, design, and marketing teams to ensure asset-readiness and timely submissions for event featuring.
• Aligned seasonal narratives with player and listener behavior to improve conversion odds on explore surfaces.
Impact
• 43.74% YoY increase in unique store listing visitors
• 8.08% YoY uplift in unique acquisitions
• Halloween campaign alone saw a 17% YoY increase in explore-based installs
• Christmas uplift: 9.49% total acquisitions | 22.86% on explore
Store Presence → User Acquisition Lift
A Blunt Corporate.
• 43.74% YoY increase in unique store listing visitors
• 8.08% YoY uplift in unique acquisitions
• Halloween campaign alone saw a 17% YoY increase in explore-based installs
• Christmas uplift: 9.49% total acquisitions | 22.86% on explore
Impact
ASO isn’t just about keywords — it’s about cultural timing, visual pull, and product positioning. For both Ludo Star (Gameberry Labs) and KukuFM, we built an always-on store strategy that made the most of seasonal moments and event spikes.
Context
Instead of treating store events as cosmetic themes, we mapped them to performance goals — tapping cultural cues to drive timely featuring and explore surface traction.
• Identified high-relevance moments (Halloween, Christmas, Ramadan) and designed creative concepts for App & Play Store event cards.
• Collaborated across product, design, and marketing teams to ensure asset-readiness and timely submissions for event featuring.
• Aligned seasonal narratives with player and listener behavior to improve conversion odds on explore surfaces.
Strategic Direction
Store Presence → User Acquisition Lift
A Blunt Corporate.
A Blunt Corporate.
ASO & Store Visibility
App & Play Store optimization | Creative strategy
Impact
• 43.74% YoY increase in unique store listing visitors
• 8.08% YoY uplift in unique acquisitions
• Halloween campaign alone saw a 17% YoY increase in explore-based installs
• Christmas creative uplift: 9.49% total acquisitions | 22.86% on explore
Context
ASO isn’t just about keywords — it’s about cultural timing, visual pull, and product positioning. For both Ludo Star (Gameberry Labs) and KukuFM, we built an always-on store strategy that made the most of seasonal moments and event spikes.
Strategic Direction
Instead of treating store events as cosmetic themes, we mapped them to performance goals — tapping cultural cues to drive timely featuring and explore surface traction.
• Identified high-relevance cultural moments (Halloween, Christmas, Ramadan) and designed creative concepts for App & Play Store event cards.
• Worked with product, design, and marketing teams to ensure asset- readiness and timely submissions for event featuring.
• Aligned seasonal narratives with the player & listener behaviors to improve conversion odds on explore surfaces.
Store Presence → User Acquisition Lift