Pharma | Aurigene Pharmaceuticals
GTM - AI platform | Marketing strategy | UI/UX
Strategic Mandate
Aurigene was scaling its SaaS vertical with Aurigene.AI, while also repositioning its broader R&D services. The mandate: build go-to-market clarity, modernize brand presence, and drive visibility across digital channels.
Approach
GTM Design
• Co-built the route-to-market strategy for Aurigene.AI — across standalone SaaS and integrated R&D delivery.
• Defined positioning and messaging frameworks tailored for pharma CXOs, biotech founders, and internal R&D heads.
Website UI/UX Overhaul
• Led UX redesign of Aurigene’s corporate website — restructuring site architecture, navigation logic, and content hierarchy to align with buyer journeys.
• Translated a highly scientific product suite into a clear, intuitive digital experience.
Content & Comms Engine
• Managed end-to-end LinkedIn content strategy — increasing share of voice across key verticals.
• Designed the company’s first branded email campaigns — with structured flows across lead types.
What We Did
We built a media engine — starting with high-frequency, high-resonance content on LinkedIn.
• Designed and hosted a recurring expert-led Live series to decode marketing trends across India, UAE, and UK.
• Embedded Xtale’s behavioral insights into narratives that felt immediate, not theoretical.
• Positioned every Live episode as proof of insight + taste, not just awareness.
• Shifted tone away from “personal branding” to “team-led perspective” — making the agency, not the individual, the magnet.
Impact
• 1st-ever branded email campaign drove an inbound multi-crore RFP.
• Website redesign improved clarity, discoverability, and conversion potential across service lines, increasing average inbound lead number per month.
• LinkedIn engagement rate hit 31.5%, with 30.8% CTR — outperforming competitor benchmarks by double digits.
Turn molecules into momentum.
A Blunt Corporate.
GTM Design
• Co-built the route-to-market strategy for Aurigene.AI — across standalone SaaS and integrated R&D delivery.
• Defined positioning and messaging frameworks tailored for pharma CXOs, biotech founders, and internal R&D heads.
Website UI/UX Overhaul
• Led UX redesign of Aurigene’s corporate website — restructuring site architecture, navigation logic, and content hierarchy to align with buyer journeys.
• Translated a highly scientific product suite into a clear, intuitive digital experience.
Content & Comms Engine
• Managed end-to-end LinkedIn content strategy — increasing share of voice across key verticals.
• Designed the company’s first branded email campaigns — with structured flows across lead types.
Approach
Aurigene was scaling its SaaS vertical with Aurigene.AI, while also repositioning its broader R&D services. The mandate: build go-to-market clarity, modernize brand presence, and drive visibility across digital channels.
Strategic Mandate
We built a media engine — starting with high-frequency, high-resonance content on LinkedIn.
• Designed and hosted a recurring expert-led Live series to decode marketing trends across India, UAE, and UK.
• Embedded Xtale’s behavioral insights into narratives that felt immediate, not theoretical.
• Positioned every LinkedIn Live episode as proof of insight + taste, not just awareness.
• Shifted tone away from “personal branding” to “team-led perspective” — making the agency, not the individual, the magnet.
What We Did
• 1st-ever branded email campaign drove an inbound multi-crore RFP.
• Website redesign improved clarity, discoverability, and conversion potential across service lines, increasing average inbound lead number per month.
• LinkedIn engagement rate hit 31.5%, with 30.8% CTR — outperforming competitor benchmarks by double digits.
Impact
Turn molecules into momentum.
A Blunt Corporate.
A Blunt Corporate.
Pharma | Aurigene
Pharmaceuticals
GTM - AI platform |
Marketing strategy | UI/UX
Strategic Mandate
Aurigene was scaling its SaaS vertical with Aurigene.AI, while also repositioning its broader R&D services. The mandate: build go-to-market clarity, modernize brand presence, and drive visibility across digital channels.
Approach
GTM Design
• Co-built route-to-market strategy for Aurigene.AI - across standalone SaaS and integrated R&D delivery.
• Defined positioning and messaging frameworks tailored for pharma CXOs, biotech founders, and internal R&D heads.
Website UI/UX Overhaul
• Led UX redesign of Aurigene’s corporate website — restructuring site architecture, navigation logic, and content hierarchy to align with buyer journeys.
• Translated a highly scientific product suite into a clear, intuitive digital experience.
Content & Comms Engine
• Managed end-to-end LinkedIn content strategy — increasing share of voice across key verticals.
• Designed Aurigene’s first branded email campaigns — with structured flows across lead types.
Impact
• First ever branded email campaign drove an inbound multi-crore RFP.
• Website redesign improved clarity, discoverability, & conversion potential across service lines, increasing average inbound lead number per month.
• LinkedIn engagement rate hit 31.5%, with 30.8% CTR, outperforming competitor benchmarks by a double digit figure.
Turn molecules into momentum.