Advertising | Supari Studios
Content & Culture | Research & Insights | Brand Strategy
Scope of Work
• Worked with Supari’s strategy team across multiple client engagements — focused on audience research, content behavior, and brand direction.
• The objective across all projects was to build sharp, insight-led foundations for campaigns and brand systems.
Cred
• Contributed to strategic research for two of CRED’s content-led brand campaigns - The Art of Everything and The Long Game.
• Consulted on cultural trend analysis, tone-of-voice mapping, and identifying behavioral cues.
• My role focused on identifying points, sentiment shifts in perception - money, ambition, and creative aspiration — and translating them into usable insight frameworks for the campaign teams.
Fittr
Worked with Supari's brand strategy team on building a narrative for FITTR for market penetration.
Involved in research synthesis, psychographic mapping, and framing early user narratives to guide strategy direction.
OTT Platform | Consumer Behaviour
• Led digital ethnography and sentiment mapping for a top-tier OTT platform.
• Focused on decoding user content behavior across genres and formats — what people watched, when, why - and converted this into a POEM (Paid, Owned, Earned, Managed) distribution framework.
Gaming & eSports
• Contributed to insight development and trend research for a major gaming company.
• Focused on creator economy dynamics, format evolution, and regional behavior patterns shaping gaming content consumption.
Great campaigns start with great questions
A Blunt Corporate.
• Worked with Supari’s strategy team across multiple client engagements — focused on audience research, content behavior, and brand direction.
• The objective across all projects was to build sharp, insight-led foundations for campaigns and brand systems.
Scope of Work
• Contributed to strategic research for two of CRED’s content-led brand campaigns - The Art of Everything and The Long Game.
• Consulted on cultural trend analysis, tone-of-voice mapping, and identifying behavioral cues.
• My role focused on identifying points, sentiment shifts in perception - money, ambition, and creative aspiration — and translating those into directly usable insight frameworks for the campaign teams.
Cred
• Led digital ethnography and sentiment mapping for a top-tier OTT platform.
• Focused on decoding user content behavior across genres and formats — what people watched, when, why — and converted this into a POEM (Paid, Owned, Earned, Managed) distribution framework.
OTT Platform | Consumer Behaviour
• Contributed to insight development and trend research for a major gaming company.
• Focused on creator economy dynamics, format evolution, and regional behavior patterns shaping gaming content consumption.
Gaming & eSports
Worked with Supari's brand strategy team on building a narrative for FITTR for market penetration.
Involved in research synthesis, psychographic mapping, and framing early user narratives to guide strategy direction.
Fittr
Great campaigns start with
great questions
A Blunt Corporate.
A Blunt Corporate.
Advertising |
Supari Studios
Content & Culture | Research & Insights | Brand Strategy
Scope of Work
• Worked with Supari’s strategy team across multiple client engagements, focusing on audience & segment research, content behavior, and brand direction.
• Objective across all projects was to build sharp, insight-led foundations for campaigns and brand systems.
Fittr
Worked with Supari's brand strategy team on building a narrative for FITTR for market penetration.
Involved in research synthesis, psychographic mapping, and framing early user narratives to guide strategy direction.
OTT Platform | Consumer Behaviour
• Led digital ethnography and sentiment mapping for a top-tier OTT platform.
• Focused on decoding user content behavior across genres and formats - what people watched, when, why - and converted this into a POEM (Paid, Owned, Earned, Managed) distribution framework.
Gaming & eSports
• Contributed to insight development & trend research for a major gaming company.
• Focused on creator economy dynamics, format evolution, and regional behavior patterns shaping the global gaming content consumption.
Cred
• Contributed to strategic research for two of CRED’s content-led brand campaigns - The Art of Everything and The Long Game.
• Consulted on cultural trend analysis, brand's tone-of-voice mapping, and identifying behavioral cues.
• My role focused on identifying points, sentiment shifts in perception - money, ambition, and creative aspiration — translating those into usable insight frameworks for the campaign teams.
Great campaigns start with
great questions