Gaming | Gameberry Labs
Creative Strategy | Brand Marketing | Player Reactivation
• Ludo Star (MENA)
• Parchís Star (LATAM)
Games Handled
Campaign: "Rule the Board"
Product feature: Streakstars
Ludo Star had released a new product feature called Streakstars for high-bet, high-frequency players.
Route to Reactivation
Ludo Star's acquisition rate was high but our retention rates were dropping. We leveraged Streakstars feature to retain and reactivate high-value players by creating a new positioning angle for the genre — competitive ludo
Strategic Insight
• Existing brand communication leaned on social/friends-oriented messaging but high-bid players weren't motivated by "play with friends".
• They were here for the rush — the high of putting big money on the line and beating someone real, again and again. It wasn’t about the feature or the reward; it was about control.
• They didn’t just want to be a part of a community. They wanted to feel like they owned the board.
Approach & Execution
• Repositioned the feature as a competitive challenge, not a passive reward
• Conceptualized “Rule the Board” concept: reframing the ludo board as a battle ground a player would want to win & dominate over.
• Led creative direction: campaign storyboarding, asset supervision, messaging variants
• Ran paid & organic campaigns across Meta, Snapchat, TikTok and YouTube; in-app touchpoints; email campaigns and push notifications.
Impact
• 20% increase in reactivations
• High engagement by existing core players
• Campaign unlocked a new creative direction for high-stakes positioning - the first ever in Ludo mobile game segment
• Opened doors for Ludo Star’s first offline tournament in Riyadh for high-value core players
Growth = retention × reactivation × resonance
A Blunt Corporate.
Games Handled
• Ludo Star (MENA)
• Parchís Star (LATAM)
Campaign: "Rule the Board"
Ludo Star had released a new product feature called Streakstars for high-bet, high-frequency players.
Product feature: Streakstars
Ludo Star's acquisition rate was high but our retention rates were dropping. We leveraged Streakstars feature to retain and reactivate high-value players by creating a new positioning angle for the genre — competitive ludo
Route to Reactivation
• Existing brand communication leaned on social/friends-oriented messaging but high-bid players weren't motivated by "play with friends".
• They were here for the rush — the high of putting big money on the line and beating someone real, again and again. It wasn’t about the feature or the reward; it was about control.
• They didn’t just want to be a part of a community. They wanted to feel like they owned the board.
Strategic Insight
• Repositioned the feature as a competitive challenge, not a passive reward
• Conceptualized “Rule the Board” concept: reframing the ludo board as a battle ground a player would want to win & dominate over.
• Led creative direction: campaign storyboarding, asset supervision, messaging variants
• Ran paid & organic campaigns across Meta, Snapchat, TikTok and YouTube; in-app touchpoints; email campaigns and push notifications.
Approach & Execution
• 20% increase in reactivations
• High engagement by existing core players
• Campaign unlocked a new creative direction for high-stakes positioning - the first ever in Ludo mobile game segment
• Opened doors for Ludo Star’s first offline tournament in Riyadh for high-value core players
Impact
Growth = retention × reactivation × resonance
A Blunt Corporate.
A Blunt Corporate.
Gaming | Gameberry Labs
New Market Entry | Product Strategy | Digital Transformation
• Ludo Star (MENA)
• Parchís Star (LATAM)
Games Handled
Campaign: "Rule the Board"
Product feature: Streakstars
Ludo Star had released a new product feature called Streakstars for high-bet, high-frequency players.
Route to Reactivation
Ludo Star's acquisition rate was high but our retention rates were dropping. We leveraged Streakstars feature to retain and reactivate high-value players by creating a new positioning angle for the genre — competitive ludo
Strategic Insight
• Existing brand communication leaned on social/friends-oriented messaging but high-bid players aren't motivated easily by "play with friends".
• They were here for the rush — the high of putting big money on the line and beating someone real, again and again. It wasn’t about the feature or the reward; it was about control.
• They didn’t just want to be a part of a community. They wanted to feel like they owned the board.
Approach & Execution
• Repositioned the feature as a competitive challenge, not a passive reward
• Conceptualized “Rule the Board” concept - reframing the ludo board as a battle ground a player would want to win & dominate over.
• Led campaign's creative direction: storyboarding, asset supervision, messaging variants
• Ran paid & organic campaigns across Meta, Snapchat, TikTok and YouTube; in-app touchpoints; email campaigns and push notifications.
Impact
• 20% increase in reactivations
• High engagement by existing core players
• Campaign unlocked a new creative direction for high-stakes positioning - the first ever for Ludo mobile segment
• Opened doors for Ludo Star’s first ever offline tournament in Riyadh for high- value core players
Growth = retention × reactivation × resonance