Personal Branding
CXO & Founder Branding | LinkedIn
Mandate
CXOs and early-stage founders across industries were looking to build a stronger digital presence — to attract investor interest, build market credibility, and grow distribution through thought leadership. They had the expertise, but lacked a visibility system.
Pain Point
Investors & clients don't just invest in products. They invest in people - people they trust.
While the CXOs had strong reputations offline, their LinkedIn profiles didn’t reflect it. Content was ad hoc. Messaging was scattered. And most had no structure to amplify their POV consistently without going off-brand.
They needed a strong visibility to be included in the high-value prospective client and investor circles.
Approach & Execution
1. Built Personal Brand Engines
• Defined individual positioning lanes: What to say, what not to say, and what to own.
• Designed a monthly stack: 1 POV, 2 live formats, 4–6 micro-commentaries, 1 long- form/newsletter.
2. Created Strategic Visibility Funnels
• Used founder voice to drive GTM clarity, investor confidence, and customerinsight.
• Amplified live + post content for top-of-funnel pull and community stickiness.
3. Optimized for Credibility + Consistency
• Set up a scalable system — where internal priorities mapped directly to content outputs (product, hiring, partnerships, etc.).
Results
Personal Brand → Increased Product Trust
A Blunt Corporate.
1. Built Personal Brand Engines
• Defined individual positioning lanes: What to say, what not to say, and what to own.
• Designed a monthly stack: 1 POV, 2 live formats, 4–6 micro- commentaries, 1 long-form/newsletter.
2. Created Strategic Visibility Funnels
• Used founder voice to drive GTM, investor confidence, and customer insight.
• Amplified live + post content for top-of-funnel pull and community stickiness.
3. Optimized for Credibility + Consistency
• Set up a scalable system — where internal priorities mapped directly to content outputs (product, hiring, partnerships, etc.).
Approach & Execution
Investors & clients don't just invest in products. They invest in people - people they trust.
While the CXOs had strong reputations offline, their LinkedIn profiles didn’t reflect it. Content was ad hoc. Messaging was scattered. And most had no structure to amplify their POV consistently without going off-brand.
They needed a strong visibility to be included in the high-value prospective client and investor circles.
Pain Point
CXOs and early-stage founders across industries were looking to build a stronger digital presence — to attract investor interest, build market credibility, and grow distribution through thought leadership. They had the expertise, but lacked a visibility system.
Mandate
Results
Personal Brand →
Increased Product Trust
A Blunt Corporate.
A Blunt Corporate.
Personal Branding
CXO & Founder Branding | LinkedIn
Mandate
CXOs and early-stage founders across industries were looking to build a stronger digital presence — to attract investor interest, build market credibility, and grow distribution through thought leadership. They had the expertise, but lacked a visibility system.
Approach & Execution
1. Built Personal Brand Engines
• Defined individual positioning lanes: What to say, what not to say, and what to own.
• Designed a monthly stack: 1 POV, 2 LinkedIn live formats, 4–6 micro- commentaries, 1 long-form and/or newsletter.
2. Created Strategic Visibility Funnels
• Used founder voice to drive GTM, investor confidence, and customer insight.
• Amplified live + post content for top- of-the-funnel pull and community stickiness.
Optimized for Credibility + Consistency
• Set up a scalable system — where internal priorities mapped directly to authority-building content outputs (product, hiring, partnerships, etc.).
Pain Point
Investors & clients don't just invest in products. They invest in people - people they trust.
While the CXOs had strong reputations offline, their LinkedIn profiles didn’t reflect it. Content was ad hoc. Messaging was scattered. And most had no structure to amplify their POV consistently without going off-brand.
They needed a strong visibility to be included in the high-value prospective client and investor circles.
Results
Personal Brand → Increased
Product Trust