B2B | Pidilite Industries
New Market Entry | Product Strategy | Digital Transformation
Market Expansion & GTM
• Led business entry into Jammu & Kashmir by identifying demand pockets, onboarding channel partners, and converting anchor accounts.
• Parallelly developed GTM playbooks and portfolio strategy for similar Tier 2–3 markets.
Product & Ops Strategy
• Worked with R&D, external manufacturers, and packaging/legal to bring new SKUs to market.
• Managed sales forecasting and inventory planning across long-lead-time products, balancing national demand with global supply timelines.
Key Account Management
• Managed strategic clients in Gujarat, including Reliance and Essar.
• Achieved Pidilite’s first-ever major deal with Essar Terminal
Org-wide CRM Implementation
• Spearheaded the rollout of Salesforce CRM across 8 verticals with entirely different sales structures.
• Worked with top leadership to align design, governance, and adoption — resulting in an 8% lift in conversions over 2 years.
Market → Motion → Momentum
A Blunt Corporate.
Market Expansion & GTM
• Led business entry into Jammu & Kashmir by identifying demand pockets, onboarding channel partners, and converting anchor accounts.
• Parallelly developed GTM playbooks and portfolio strategy for similar Tier 2–3 markets.
Product & Ops Strategy
• Worked with R&D, external manufacturers, and packaging/legal to bring new SKUs to market.
• Managed sales forecasting and inventory planning across long-lead-time products, balancing national demand with global supply timelines.
Key Account Management
• Managed strategic clients in Gujarat, including Reliance and Essar.
• Achieved Pidilite’s first-ever major deal with Essar Terminal
Org-wide CRM Implementation
• Spearheaded the rollout of Salesforce CRM across 8 verticals with entirely different sales structures.
• Worked with top leadership to align design, governance, and adoption — resulting in an 8% lift in conversions over 2 years.
Market → Motion → Momentum
A Blunt Corporate.
A Blunt Corporate.
B2B | Pidilite Industries
New Market Entry | Product Strategy | Digital Transformation
Market Expansion & GTM
• Led business entry into Jammu & Kashmir by identifying demand pockets, onboarding channel partners, and converting anchor accounts.
• Parallelly developed GTM playbooks and portfolio strategy for similar Tier 2–3 markets.
Product & Ops Strategy
• Worked with R&D, packaging/legal, and external manufacturers, to bring new SKUs to market.
• Managed sales forecasting and inventory planning across long- lead-time products, balancing national demand with global supply timelines.
Key Account Management
• Managed strategic clients in Gujarat, including Reliance and Essar.
• Achieved Pidilite’s first-ever major deal with Essar Terminal
Org-wide CRM Implementation
• Spearheaded the rollout of Salesforce CRM across 8 business verticals with starkly different sales structures.
• Worked with the leadership team to align design, governance, and adoption — resulting in an 8% lift in conversions over 2 years.
Market → Motion → Momentum