Gaming | Gameberry Labs
Creative Strategy | Brand Marketing | Player Reactivation
• Ludo Star (MENA)
• Parchís Star (LATAM)
Games Handled
Campaign: "Roll to Space"
Ludo Star’s first-ever brand campaign
Product Tie-In
• To align with Saudi Arabia’s historic astronaut launch, Ludo Star released a limited-edition Astronaut Dice, unlocked via a 3 day in-game event (Treasure Road).
• The marketing goal was to amplify national sentiment and turn it into in-app action.
Strategic Direction
Rather than ride the trend with themed creatives, we made the gameplay itself a tribute — inviting users to “Roll to Space” and be a part of Saudi's historic moment.
Rationale
• In Saudi Arabia, national milestones drive mass digital attention.
• Saudi players were emotionally invested in the country’s space milestone — but most games treat cultural moments as decor, not direction.
• By anchoring the entire event around national pride, we made the campaign both emotionally resonant and mechanically rewarding.
Approach & Execution
• Co-owned the narrative with product team, creative direction being baked into the in-game experience
• Ran a full-funnel push via:
•. Social (Meta, TikTok, Snap, YouTube)
• ASO (featuring and event cards)
• In-app (pop-ups, Treasure Road map, push notifications)
• Hero creative: a cinematic trailer inviting users to “join the mission” by winning the dice
• Layered storytelling: reward reveal, daily unlocks, countdowns, post-win share cards
Impact (15 Days)
• 2.4% increase in installs
• 1.6% increase in reactivations
• Push notification achieved 2.3% CTR above the average of 1.2%
• Highest earned visibility for any creative-led campaign that quarter
• Set the foundation for future culture-aligned campaigns in the MENA market
Timing beats targeting.
A Blunt Corporate.
Games Handled
• Ludo Star (MENA)
• Parchís Star (LATAM)
Campaign: "Roll to Space"
Ludo Star’s first-ever brand campaign
• To align with Saudi Arabia’s historic astronaut launch, Ludo Star released a limited-edition Astronaut Dice, unlocked via a 3 day in-game event.
• The marketing goal was to amplify Saudi's national sentiment and turn it into in-app action.
Product Tie-In
Rather than ride the trend with themed creatives, we made the gameplay itself a tribute — inviting users to “Roll to Space” and be a part of Saudi's historic moment.
Strategic Direction
• In Saudi Arabia, national milestones drive mass digital attention.
• Saudi players were emotionally invested in the country’s space milestone — but most games treat cultural moments as decor, not direction.
• By anchoring the entire event around national pride, we made the campaign both emotionally resonant and mechanically rewarding.
Rationale
• Co-owned the narrative with product team, creative direction being baked into the in-game experience
• Ran a full-funnel push via:
•. Social (Meta, TikTok, Snap, YouTube)
• ASO (featuring and event cards)
• In-app (pop-ups, Treasure Road map, push notifications)
• Hero creative: a cinematic trailer inviting users to “join the mission” by winning the dice
• Layered storytelling: reward reveal, daily unlocks, countdowns, post-win share cards
Approach & Execution
• 2.4% increase in installs
• 1.6% increase in reactivations
• Push notification achieved 2.3% CTR above the average of 1.2%
• Highest earned visibility for any creative-led campaign that quarter
• Set the foundation for future culture-aligned campaigns in the MENA market
Impact (15 Days)
Timing beats targeting.
A Blunt Corporate.
A Blunt Corporate.
Gaming | Gameberry Labs
New Market Entry | Product Strategy | Digital Transformation
• Ludo Star (MENA)
• Parchís Star (LATAM)
Games Handled
Campaign: "Roll to Space"
Ludo Star’s first-ever brand campaign
Product Tie-In
• To align with Saudi Arabia’s historic astronaut launch, we had released a limited-edition thematic Astronaut Dice, unlocked via a 3-day in-game event.
• The marketing goal was to amplify Saudi's national sentiment and turn it into in-app action.
Strategic Direction
Rather than ride the trend with themed creatives, we made the gameplay itself a tribute — inviting users to “Roll to Space” and be a part of Saudi's historic moment.
Rationale
• In Saudi Arabia, national milestones drive mass digital attention.
• Our Saudi players were emotionally invested in the country’s historic space milestone - but most games treat a cultural moments as decor, not as a creative direction.
• By anchoring the entire event around national pride, we made the campaign both emotionally resonant as well as mechanically rewarding.
Approach & Execution
• Co-owned the narrative with the product team, creative direction being baked into Ludo's in-game experience
• Ran a full-funnel push via:
• Paid media (Meta, TikTok, Snap, YouTube)
• ASO (featuring and event cards)
• In-app (pop-ups, Treasure Road map, push notifications)
• Hero creative: a cinematic trailer inviting users to “join the mission” by winning the dice
• Layered storytelling: reward reveal, daily unlocks, countdowns, post-win share cards
Impact (15 Days)
• 2.4% increase in installs
• 1.6% increase in reactivations
• Push notification achieved 2.3% CTR above the average of 1.2%
• Highest earned visibility for any creative-led campaign that quarter
• Set the foundation for future culture- aligned campaigns in the MENA market
Timing beats targeting.