Toys & Education | MiniTads
Brand Design | Shopify
Brief
MiniTads was entering a competitive D2C toy space with a niche but growing category - educational, sensory-rich toys for kids.
The goal: create a brand that felt playful but intentional, and build a website that made checkouts feel as natural as playtime.
Execution
• Defined brand personality and narrative tone — balancing warmth with trust
• Developed brand identity elements (color, typography, voice)
• Designed and structured the Shopify website for seamless mobile-first UX
• Structured product descriptions, collections, and homepage storytelling
• Advised on purchase flow optimizations across PDP and checkout
What We Did
We built a media engine — starting with high-frequency, high-resonance content on LinkedIn.
• Designed and hosted a recurring expert-led Live series to decode marketing trends across India, UAE, and UK.
• Embedded Xtale’s behavioral insights into narratives that felt immediate, not theoretical.
• Positioned every Live episode as proof of insight + taste, not just awareness.
• Shifted tone away from “personal branding” to “team-led perspective” — making the agency, not the individual, the magnet.
Impact
• Brand and website now reflect product value, speak directly to young parents, and create a high-trust purchase environment.
• Set the foundation for MiniTads’ performance marketing efforts and future product expansion.
Tiny toys → Serious conversions
A Blunt Corporate.
• Defined brand personality and narrative tone — balancing warmth with trust
• Developed brand identity elements (color, typography, voice)
• Designed and structured the Shopify website for seamless mobile-first UX
• Structured product descriptions, collections, and homepage storytelling
• Advised on purchase flow optimizations across PDP and checkout
Execution
MiniTads was entering a competitive D2C toy space with a niche but growing category - educational, sensory-rich toys for kids.
The goal: create a brand that felt playful but intentional, and build a website that made checkouts feel as natural as playtime.
Brief
• Brand and website now reflect product value, speak directly to young parents, and create a high-trust purchase environment.
• Set the foundation for MiniTads’ performance marketing efforts and future product expansion.
Impact
Tiny toys → Serious conversions
A Blunt Corporate.
A Blunt Corporate.
Toys & Education |
MiniTads
Brand Design | Shopify
Brief
MiniTads was entering a competitive D2C toy space with a niche but growing category - educational, sensory-rich toys for kids.
The goal: create a brand that felt playful but intentional, and build a website that made checkouts feel as natural as playtime.
Execution
• Defined brand personality and the narrative tone — balancing warmth with trust
• Developed brand identity elements (color, typography, voice)
• Designed and structured the Shopify website for seamless mobile-first UX
• Structured their product descriptions, collections, & homepage storytelling
• Advised MiniTads team on their purchase flow optimisations across PDP and checkout
Impact
• Brand and website now reflect brand's product value, speak directly to new parents, and create a high-trust purchase environment.
• Set foundation for client's performance marketing efforts and future product expansion.
Tiny toys →
Serious conversions