Creative Services | Xtale
Strategic Visibility | Go-to-market | Business Development
Client Context
Xtale is a storytelling-first agency that helps brands amplify across customer touchpoints — not just through digital marketing, but through narrative architecture, media IPs, and strategic creative distribution.
Pain Point
Agencies often struggle to differentiate in saturated service categories.
Xtale needed a GTM strategy that did three things at once:
• Showcase strategic depth without over-explaining
• Build trust with potential clients at scale
• Drive inbound interest — without outbound pressure
What We Did
We built a media engine — starting with high-frequency, high-resonance content on LinkedIn.
• Designed and hosted a recurring expert-led Live series to decode marketing trends across India, UAE, and UK.
• Embedded Xtale’s behavioral insights into narratives that felt immediate, not theoretical.
• Positioned every Live episode as proof of insight + taste, not just awareness.
• Shifted tone away from “personal branding” to “team-led perspective” — making the agency, not the individual, the magnet.
Campaign: LinkedIn Live Series
Building a scalable GTM channel for a storytelling-first agency
Impact
• Consistent 8–12K impressions per episode
• Qualified inbound leads — including UAE-based client now in execution
• Laid the groundwork for podcast-mode IPs, deepening narrative control across the funnel
Turn storytelling into your business leverage.
A Blunt Corporate.
Campaign: LinkedIn Live Series
Building a scalable GTM for a storytelling-first agency
Agencies often struggle to differentiate in saturated service categories.
Xtale needed a GTM strategy that did three things at once:
• Showcase strategic depth without over-explaining
• Build trust with potential clients at scale
• Drive inbound interest — without outbound pressure
Pain Point
Xtale is a storytelling-first agency that helps brands amplify across customer touchpoints — not just through digital marketing, but through narrative architecture, media IPs, and strategic creative distribution.
Client Context
We built a media engine — starting with high-frequency, high-resonance content on LinkedIn.
• Designed and hosted a recurring expert-led Live series to decode marketing trends across India, UAE, and UK.
• Embedded Xtale’s behavioral insights into narratives that felt immediate, not theoretical.
• Positioned every LinkedIn Live episode as proof of insight + taste, not just awareness.
• Shifted tone away from “personal branding” to “team-led perspective” — making the agency, not the individual, the magnet.
What We Did
• Consistent 8–12K impressions per episode
• Qualified inbound leads — including UAE-based client now in execution
• Laid the groundwork for podcast-mode IPs, deepening narrative control across the funnel
Impact
Turn storytelling into your
business leverage.
A Blunt Corporate.
A Blunt Corporate.
Creative Services | Xtale
Strategic Visibility | Go-to-market | Business Development
Campaign: LinkedIn Live Series
Building a scalable GTM channel for a storytelling-first agency
Client Context
Xtale is a storytelling-first agency that helps brands amplify across customer touchpoints — not just through digital marketing, but through narrative architecture, media IPs, and strategic creative distribution.
Pain Point
Agencies often struggle to differentiate in saturated service categories.
Xtale needed a GTM strategy that did three things at once:
• Showcase strategic depth without over-explaining
• Build trust with potential clients at scale
• Drive inbound interest — without outbound pressure
What We Did
We built a media engine — starting with high-frequency, high-resonance content on LinkedIn.
• Designed & hosted a recurring expert- led Live series to decode marketing trends across India, UAE, and UK.
• Embedded Xtale’s behavioral insights into narratives that felt immediate, not theoretical.
• Positioned every Live episode as proof of insight + taste, not just awareness.
• Shifted tone away from “personal branding” to “team-led perspective” - making the agency, not the individual, the magnet.
Impact
• Consistently gained 8–12K impressions per episode
• Qualified inbound leads — including UAE-based client now in execution
• Laid groundwork for podcast-mode IPs, thus deepening narrative control across the funnel
Turn storytelling into business leverage.