edTech | edept
Admissions Marketing | Drip campaigns | Content strategy
Client Context
edept, an early-stage edtech startup, wanted to scale its higher education partnerships by amplifying marketing for partner institutes, in its run up to $1M funding milestone.
My role was to lead campaign execution for student acquisition across digital channels.
Approach & Execution
Email Drip Campaigns
• Built conversion-focused email journeys for partner colleges (Ramaiah Institute of Management and Rishihood University).
• Each campaign was tailored to highlight institute-specific advantages like alumni success, program strength, and placement stats.
WhatsApp & SMS Funnels
• Designed short-format nudges optimized for responsiveness — mapped to key stages in the admission journey (interest, application, follow-up).
Content Strategy (Instagram)
• Structured Edept’s Instagram content pillars and calendar to improve engagement and credibility with students and partner institutions.
Brand Strategy (Support)
• Assisted in defining Edept’s brand posture for prospective academic clients and students.
Impact
This marketing engine supported edept’s rapid expansion into institutional partnerships — aligning with its $1M funding milestone and a period of scaled outreach.
Nudge → Consideration → Sign-up
A Blunt Corporate.
Email Drip Campaigns
• Built conversion-focused email journeys for partner colleges (Ramaiah Institute of Management and Rishihood University).
• Each campaign was tailored to highlight institute-specific advantages like alumni success, program strength, and placement stats.
WhatsApp & SMS Funnels
• Designed short-format nudges optimized for responsiveness — mapped to key stages in the admission journey (interest, application, follow-up).
Approach & Execution
edept, an early-stage edtech startup, wanted to scale its higher education partnerships by amplifying marketing for partner institutes, in its run up to $1M funding milestone.
My role was to lead campaign execution for student acquisition across digital channels.
Client Context
Content Strategy (Instagram)
• Structured Edept’s Instagram content pillars and calendar to improve engagement and credibility with students and partner institutions.
Brand Strategy (Support)
• Assisted in defining Edept’s brand posture for prospective academic clients and students.
This marketing engine supported edept’s rapid expansion into institutional partnerships — aligning with its $1M funding milestone and a period of scaled outreach.
Impact
Nudge → Consideration → Sign-up
A Blunt Corporate.
A Blunt Corporate.
edTech | edept
Admissions Marketing | Drip campaigns | Content strategy
Client Context
edept, an early-stage edtech startup, wanted to scale its higher education partnerships by amplifying marketing for partner institutes, in its run up to $1M funding milestone.
My role was to lead campaign execution for student acquisition across digital channels.
Approach & Execution
Email Drip Campaigns
• Built conversion-focused email journeys for partner colleges (Ramaiah Institute of Management and Rishihood University).
• Each campaign was tailored to highlight institute-specific advantages like alumni success, program strength, and placement stats.
WhatsApp & SMS Funnels
• Designed short-format nudges optimized for responsiveness — mapped to key stages in the admission journey (interest, application, follow-up).
Content Strategy (Instagram)
• Structured Edept’s Instagram content pillars and calendar to improve engagement and credibility with students and partner institutions.
Brand Strategy (Support)
• Assisted in defining edept’s brand posture for prospective academic institutes and students.
Impact
This marketing engine supported Edept’s rapid expansion into institutional partnerships — aligning with its $1M funding milestone and a period of scaled outreach.
Nudge → Consideration → Sign-up