Strategy, applied.
A few projects I’ve worked on — across marketing, GTM, content, and brand strategy.
B2B Growth
& Ops Transformation
Drove new market growth, product scale-up, and CRM-led sales transformation
B2B | Market expansion
Click to B2B2B
Repositioning → Retention spike
Reactivated high-bet users by reframing a reward feature as a competitive trigger.
Gaming | Retention & Reactivation
Unpack impact
National Moment → In-App Action
Converted national sentiment into in-app action with a timed reward drop and full-funnel push.
Gaming | Topical x Gamification
Raise the flag
Cultural connect → App Engagement
30-day Ramadan push rooted in player rituals — led to Ludo Star’s first App Store featuring.
Gaming | Cultural marketing
See campaign
Cultural codes → Campaign clarity
Mapped consumer sentiment to campaign strategy across content, fitness, finance, and gaming categories.
Advertising | Brand strategy
Decode briefs
Media engines → Business leverage
Built a high-traction GTM channel - driving visibility, inbound interest, and authority for a storytelling-first agency.
Creative Services | GTM & Visibility
Silvertongue??
Touchpoints → Traction → Revenue
Built GTM for AI drug discovery and led visibility strategy across platforms — resulting in inbound traction and a multi-crore RFP.
Pharma | SaaS GTM & Marketing
What the pill?
Positioning → Market Movement
Redefined Dharmayana’s brand posture and content strategy — leading to a 216% reach surge in 45 days.
Spiritual Tech | Brand & Content
It's in the Stars
Nudge Funnel → Demand Capture
Built drip campaigns, messaging funnels, and platform-led content to drive student acquisition
edTech | Drip campaigns
College time!
Influencer marketing → Purchase Intent
Built a structured influencer playbook - nano voices, content formats, and brand-aligned creator output.
Fashion | Instagram Growth
Run the play
Patient needs → Investor signals
Mapped opportunity zones, pricing models, GTM strategy, and scale roadmap to investor pitch.
Healthcare | Investor Strategy
Pitch Perfect
Personal Brand → Increased Product Trust
Built sterling, high-signal LinkedIn presence for CXOs and founders leading to inbound traction, and investor/founder visibility.
Personal Branding | LinkedIn
BYO Brand
Store Event Ops → User Uplift
ASO for Ludo Star and KukuFM - securing seasonal featuring and improving discoverability through high-conversion store creatives.
App & Play Store Optimization
See the Uplift
Brand identity → Checkout confidence
Crafted brand strategy and Shopify storefront to bring MiniTads’ playful identity to life - from logo to conversion flow.
Toys | Branding & Website
Play Now!
Ad signals → Book sales spike
Ran Amazon ads for an author - boosted ad visibility by 61% and sales by 97% in one month with conversion targeting.
Publishing | Performance Marketing
Sell the Story
A Blunt Corporate.
B2B Growth
& Ops Transformation
Drove new market growth, product scale-up, and CRM-led sales transformation
B2B | Market expansion
Click to B2B2B
Repositioning → Retention spike
Reactivated high-bet users by reframing a reward feature as a competitive trigger.
Gaming | Retention & Reactivation
Unpack impact
National Moment → In-App Action
Converted national sentiment into in-app action with a timed reward drop and full-funnel push.
Gaming | Topical x Gamification
Raise the flag
Cultural connect → App Engagement
30-day Ramadan push rooted in player rituals — led to Ludo Star’s first App Store featuring.
Gaming | Cultural marketing
See campaign
Cultural codes → Campaign clarity
Mapped consumer sentiment to campaign strategy across content, fitness, finance, and gaming categories.
Advertising | Brand strategy
Decode briefs
Media engines → Business leverage
Built a high-traction GTM channel - driving visibility, inbound interest, and authority for a storytelling-first agency.
Creative Services | GTM & Visibility
Silvertongue??
Touchpoints → Traction → Revenue
Built GTM for AI drug discovery and led visibility strategy across platforms — resulting in inbound traction and a multi-crore RFP.
Pharma | SaaS GTM & Marketing
What the pill?
Positioning → Market Movement
Redefined Dharmayana’s brand posture and content strategy — leading to a 216% reach surge in 45 days.
Spiritual Tech | Brand & Content
It's in the Stars
Nudge Funnel → Demand Capture
Built drip campaigns, messaging funnels, and platform-led content to drive student acquisition
edTech | Drip campaigns
College time!
Influencer marketing → Purchase Intent
Built a structured influencer playbook - nano voices, content formats, and brand-aligned creator output.
Fashion | Instagram Growth
Run the play
Patient needs → Investor signals
Mapped opportunity zones, pricing models, GTM strategy, and scale roadmap to investor pitch.
Healthcare | Investor Strategy
Pitch Perfect
Personal Brand → Increased Product Trust
Built sterling, high-signal LinkedIn presence for CXOs and founders leading to inbound traction, and investor/founder visibility.
Personal Branding | LinkedIn
BYO Brand
Store Event Ops → User Uplift
ASO for Ludo Star and KukuFM - securing seasonal featuring and improving discoverability through high-conversion store creatives.
App & Play Store Optimization
See the Uplift
Brand identity → Checkout confidence
Crafted brand strategy and Shopify storefront to bring MiniTads’ playful identity to life - from logo to conversion flow.
Toys | Branding & Website
Play Now!
Ad signals → Book sales spike
Ran Amazon ads for an author - boosted ad visibility by 61% and sales by 97% in one month with conversion targeting.
Publishing | Performance Marketing
Sell the Story
A Blunt Corporate.
A Blunt Corporate.
Strategy, applied.
A few projects I’ve worked on — across marketing, GTM, content, and brand strategy.
B2B Growth
& Ops Transformation
Drove new market growth, product scale-up, and CRM-led sales transformation
B2B | Market expansion
Click to B2B2B
Repositioning → Retention spike
Reactivated high-bet users by reframing the feature as a competitive trigger.
Gaming | Retention & Reactivation
Unpack impact
National Moment →
In-App Action
Converted national sentiment into in-app action with a timed reward drop and full-funnel push.
Gaming | Topical x Gamification
Raise the flag
Cultural connect → Engagement
30-day Ramadan push rooted in player rituals — led to Ludo Star’s first App Store featuring.
Gaming | Cultural marketing
See campaign
Cultural codes → Campaign clarity
Mapped consumer sentiment to campaign strategy across content, fitness, finance, and gaming categories.
Advertising | Brand strategy
Decode briefs
Media engines → Business leverage
Built a high-traction GTM channel - driving visibility, inbound interest, and authority for a storytelling-first agency.
Creative Services | GTM & Visibility
Silvertongue??
Touchpoints → Traction → Revenue
Built GTM for AI drug discovery and led visibility strategy across platforms — resulting in inbound traction and a multi-crore RFP.
Pharma | SaaS GTM & Marketing
What the pill?
Positioning → Market Movement
Redefined Dharmayana’s brand posture and Instagram content strategy — leading to a 216% reach surge in 45 days.
Spiritual Tech | Brand & Content
It's in the Stars
Nudge Funnel → Demand Capture
Built drip campaigns, messaging funnels, and platform-led content to drive student acquisition
edTech | Drip campaigns
College time!
Influencer marketing → Buyer Intent
Built a structured influencer playbook - nano voices, content formats, and brand-aligned creator output.
Fashion | Instagram Growth
Run the play
Patient needs → Investor signals
Mapped opportunity zones, pricing models, GTM strategy, and scale roadmap to investor pitch.
Healthcare | Investor Strategy
Pitch Perfect
Personal Brand → Increased Product Trust
Built high-signal LinkedIn presence for CXOs/founders leading to inbound traction, and investor visibility.
Personal Branding | LinkedIn
BYO Brand
Store Event Ops → User Uplift
ASO for securing seasonal featuring and improving discoverability through high-conversion store creatives.
App & Play Store Optimization
See the Uplift
Brand identity → Checkout confidence
Crafted brand strategy and Shopify storefront to bring MiniTads’ playful identity to life - logo to conversion flow.
Toys | Branding & Website
Play Now!
Ad signals → Book sales spike
Ran Amazon ads & boosted visibility by 61% and sales by 97% in one month with conversion targeting.
Publishing | Performance Marketing
Sell the Story