Advertising | Supari Studios
Content & Culture | Research & Insights | Brand Strategy
Scope of Work
• Worked with Supari’s strategy team across multiple client engagements — focused on audience research, content behavior, and brand direction.
• The objective across all projects was to build sharp, insight-led foundations for campaigns and brand systems.
Cred
• Contributed to strategic research for two of CRED’s content-led brand campaigns - The Art of Everything and The Long Game.
• Consulted on cultural trend analysis, tone-of-voice mapping, and identifying behavioral cues.
• My role focused on identifying points, sentiment shifts in perception - money, ambition, and creative aspiration — and translating them into usable insight frameworks for the campaign teams.
Fittr
Worked with Supari's brand strategy team on building a narrative for FITTR for market penetration.
Involved in research synthesis, psychographic mapping, and framing early user narratives to guide strategy direction.
OTT Platform | Consumer Behaviour
• Led digital ethnography and sentiment mapping for a top-tier OTT platform.
• Focused on decoding user content behavior across genres and formats — what people watched, when, why - and converted this into a POEM (Paid, Owned, Earned, Managed) distribution framework.
Gaming & eSports
• Contributed to insight development and trend research for a major gaming company.
• Focused on creator economy dynamics, format evolution, and regional behavior patterns shaping gaming content consumption.
Great campaigns start with great questions
The Chaos Mechanic.
• Worked with Supari’s strategy team across multiple client engagements — focused on audience research, content behavior, and brand direction.
• The objective across all projects was to build sharp, insight-led foundations for campaigns and brand systems.
Scope of Work
• Contributed to strategic research for two of CRED’s content-led brand campaigns - The Art of Everything and The Long Game.
• Consulted on cultural trend analysis, tone-of-voice mapping, and identifying behavioral cues.
• My role focused on identifying points, sentiment shifts in perception - money, ambition, and creative aspiration — and translating those into directly usable insight frameworks for the campaign teams.
Cred
• Led digital ethnography and sentiment mapping for a top-tier OTT platform.
• Focused on decoding user content behavior across genres and formats — what people watched, when, why — and converted this into a POEM (Paid, Owned, Earned, Managed) distribution framework.
OTT Platform | Consumer Behaviour
• Contributed to insight development and trend research for a major gaming company.
• Focused on creator economy dynamics, format evolution, and regional behavior patterns shaping gaming content consumption.
Gaming & eSports
Worked with Supari's brand strategy team on building a narrative for FITTR for market penetration.
Involved in research synthesis, psychographic mapping, and framing early user narratives to guide strategy direction.
Fittr
Great campaigns start with
great questions
The Chaos Mechanic.
The Chaos Mechanic.
Advertising |
Supari Studios
Content & Culture | Research & Insights | Brand Strategy
Scope of Work
• Worked with Supari’s strategy team across multiple client engagements, focusing on audience & segment research, content behavior, and brand direction.
• Objective across all projects was to build sharp, insight-led foundations for campaigns and brand systems.
Fittr
Worked with Supari's brand strategy team on building a narrative for FITTR for market penetration.
Involved in research synthesis, psychographic mapping, and framing early user narratives to guide strategy direction.
OTT Platform | Consumer Behaviour
• Led digital ethnography and sentiment mapping for a top-tier OTT platform.
• Focused on decoding user content behavior across genres and formats - what people watched, when, why - and converted this into a POEM (Paid, Owned, Earned, Managed) distribution framework.
Gaming & eSports
• Contributed to insight development & trend research for a major gaming company.
• Focused on creator economy dynamics, format evolution, and regional behavior patterns shaping the global gaming content consumption.
Cred
• Contributed to strategic research for two of CRED’s content-led brand campaigns - The Art of Everything and The Long Game.
• Consulted on cultural trend analysis, brand's tone-of-voice mapping, and identifying behavioral cues.
• My role focused on identifying points, sentiment shifts in perception - money, ambition, and creative aspiration — translating those into usable insight frameworks for the campaign teams.
Great campaigns start with
great questions