Fashion | Lemonade
Influencer Marketing | Content strategy
Mandate
Lemonade wanted to scale its Instagram presence through high-relevance content without a high-gloss budget. We focused on building credibility through UGC and influencer-led storytelling.
Approach
• Audited competitor pages to map content formats, influencer tone, and audience engagement patterns.
• Identified nano-influencers aligned with the brand's aesthetic and audience.
• Designed a modular content strategy: mapped creators to specific content buckets (e.g., styling tips, behind-the-scenes, try-ons).
• Built a visual lookbook to align influencer output with brand mood
• Wrote scripts and guided post-production for multiple creator videos
Impact
Transformed Instagram from a passive showcase to an active engagement engine, powered by community content. The system we set up was replicable, affordable, and tailored for sustained traction.
Nano creators → Structured demand
A Blunt Corporate.
• Audited competitor pages to map content formats, influencer tone, and audience engagement patterns.
• Identified nano-influencers aligned with the brand's aesthetic and audience.
• Designed a modular content strategy — mapped creators to specific content buckets (e.g., styling tips, behind-the-scenes, try-ons).
• Built a visual lookbook to align influencer output with brand mood
• Wrote scripts and guided post-production for multiple creator videos
Approach
Lemonade wanted to scale its Instagram presence through high-relevance content without a high-gloss budget. We focused on building credibility through UGC and influencer-led storytelling.
Mandate
Transformed Instagram from a passive showcase to an active engagement engine, powered by community content. The system we set up was replicable, affordable, and tailored for sustained traction.
Impact
Nano creators → Structured demand
A Blunt Corporate.
A Blunt Corporate.
Fashion | Lemonade
Influencer Marketing |
Content strategy
Mandate
Lemonade wanted to scale its Instagram presence through high-relevance content without a high-gloss budget. We focused on building credibility through UGC and influencer-led storytelling.
Approach
• Audited competitor pages to map content formats, influencer tone, and audience engagement patterns.
• Identified nano-influencers aligned with the brand's aesthetic & audience.
• Designed a modular content strategy - mapped creators to specific content buckets (e.g., styling tips, behind-the- scenes, try-ons).
• Built a visual lookbook to align influencer output with brand mood
• Developed briefs, scripts and guided post-production for multiple creator videos
Impact
Transformed Instagram from a passive showcase to an active engagement engine, powered by community content. The system we set up was replicable, affordable, and tailored for sustained traction.
Nano creators → Structured demand