Healthcare | Sushrut Designs
GTM strategy | Investor pitch
Client Ask
Sushrut Designs had developed two patented mobility products — SitWalker and BedWalker — aimed at improving post-operative recovery and mobility for the elderly and hospitalized patients.
They were gearing up for fundraising and needed a credible investor pitch grounded in real-world market potential.
What we did
Investor Strategy Deck (0 → 1)
We built the investor narrative from the ground up, spanning:
• Market Sizing & Demand Mapping
• Mapped TAM/SAM/SOM with segment-wise breakdown across use cases like orthopedic care, post-operative rehab, and chronic care.
• Quantified demand across hospitals, eldercare facilities, and home healthcare.
• Pricing & Cost Analysis
• Benchmarked global alternatives, reverse-engineered affordability for Indian cohorts, and recommended pricing scenarios balancing margin viability with accessibility.
• Perception Mapping & Consumer Insight
• Conducted sentiment mapping to identify psychological triggers - what motivates adoption among caregivers, hospital procurement heads, and patients themselves.
• GTM & Distribution Planning
Charted phase-wise go-to-market:
1. Pilot – Hospital & institutional entry to build credibility
2. Scale – Expansion into B2C home-use segment
3. Export – US market entry via patent and assistive tech demand
• Partnerships & Moats
Outlined key strategic levers: regulatory alignment, hospital tie-ups, and post-sale support partnerships to create defensibility.
Outcome
A sharply positioned investor deck that didn’t just tell a product story — it laid out the business path ahead.
The pitch helped Sushrut move from product-building to capital-ready, with clarity on why this, why now, and why it wins.
Patient needs → Investor signals
A Blunt Corporate.
Investor Strategy Deck (0 → 1)
We built the investor narrative from the ground up, spanning:
• Market Sizing & Demand Mapping
• Mapped TAM/SAM/SOM with segment-wise breakdown across use cases like orthopedic care, post-operative rehab, and chronic care.
• Quantified demand across hospitals, eldercare facilities, and home healthcare.
• Pricing & Cost Analysis
• Benchmarked global alternatives, reverse-engineered affordability for Indian cohorts, & recommended pricing scenarios balancing margin viability with accessibility.
• Perception Mapping & Consumer Insight
• Conducted sentiment mapping to identify psychological triggers — what motivates adoption among caregivers, hospital procurement heads, and patients themselves.
• GTM & Distribution Planning
Charted phase-wise go-to-market:
1. Pilot – Hospital & institutional entry to build credibility
2. Scale – Expansion into B2C home-use segment
3. Export – US market entry via patent and assistive tech demand
• Partnerships & Moats
Outlined key strategic levers: regulatory alignment, hospital tie-ups, and post-sale support partnerships to create defensibility.
What we did
Sushrut Designs had developed two patented mobility products — SitWalker and BedWalker — aimed at improving post-operative recovery and mobility for the elderly and hospitalized patients.
They were gearing up for fundraising and needed a credible investor pitch grounded in real-world market potential.
Client Ask
A sharply positioned investor deck that didn’t just tell a product story — it laid out the business path ahead.
The pitch helped Sushrut move from product-building to capital-ready, with clarity on why this, why now, and why it wins.
Outcome
Patient needs → Investor signals
A Blunt Corporate.
A Blunt Corporate.
Healthcare |
Sushrut Designs
GTM strategy | Investor pitch
Client Ask
Sushrut Designs had developed two patented mobility products — SitWalker and BedWalker — aimed at improving post-operative recovery and mobility for the elderly and hospitalized patients.
They were gearing up for fundraising and needed a credible investor pitch grounded in real-world market potential.
What we did
Investor Strategy Deck (0 → 1)
We built the investor narrative from the ground up, spanning:
• Market Sizing & Demand Mapping
• Mapped the TAM/SAM/SOM with a segment-wise breakdown across use cases like orthopedic care, post- operative rehab, and chronic care.
• Quantified demand across hospitals, home healthcare, & eldercare facilities.
• Pricing & Cost Analysis
• Benchmarked global alternatives, reverse engineered affordability for Indian cohorts, and recommended pricing scenarios balancing margin viability with accessibility.
• Perception Mapping & Consumer Insight
• Conducted sentiment mapping to identify psychological triggers - what motivates adoption among hospital procurement heads, caregivers, and patients themselves.
• GTM & Distribution Planning
Charted phase-wise go-to-market:
1. Pilot – Hospital & institutional entry to build credibility
2. Scale – Expansion into B2C home- use segment
3. Export – US market entry via global patent and assistive tech demand
• Partnerships & Moats
Outlined key strategic levers: regulatory alignment, hospital tie-ups, and post- sale support partnerships to create defensibility.
Outcome
A sharply positioned investor deck that didn’t just tell a product story — it laid out the business path ahead.
The pitch helped Sushrut move from product-building to capital-ready, with clarity on why this, why now, and why it wins.
Patient needs → Investor signals